Case Study for a carpooling website

The Challenge

BlaBlaCar is the world’s leading carpooling platform, connecting millions of people going the same way. We were asked to work on the branding of the website and the increasingly young target. We also wanted to add new features.

The process

I conducted rounds of user interviews to have a better idea of user behavior and pain points. After prototyping to see which wireframes would work best, I designed the new landing page, adding more colors, with more space, more visuals and going direct to the point : Offer a safe carpooling service.

Client: BlaBlaCar (non real)
Product: Redesign Home Page
Date : Mars 2017
Field: User research, Ux & Web Design